AT&T got the iPhone, which brought in million of customers who otherwise probably wouldn’t have patronized Ma Bell. Verizon picked up Alltel last year, making it the nation’s No. 1 carrier. Their latest feud began last night on Monday Night Football. Big Red ran a spot showing how much more of the country it blankets with 3G coverage compared to AT&T.
Not only does Verizon smack down AT&T’s coverage, but they mock their biggest competitor along the way. The phrase “there’s an app for that” is the tagline for the iPhone, AT&T’s biggest draw. Verizon’s campaign shows that “there’s a map for that,” referencing the enormous red coverage area in its own 3G coverage map, versus the small blue dots in AT&T’s coverage map. Here’s the ad as it ran:
Verizon has seemingly picked a good time to throw down with AT&T. Earlier this year, a J.D. Power and Associates report found AT&T among the bottom of carriers in terms of service provided.
Just last week we highlighted a Laptop magazine report in which AT&T graded lowest for customer service on three tiers. AT&T could also lose iPhone exclusivity next year, and many analysts think it’s a near certainty that we could see the iPhone on most major carriers at some point in the near future.
It’s no lock that this ad does anything for Verizon. Most of the time, people are satisfied with coverage as long as it works in their local area. But for those who travel nationwide, Verizon’s appeal will only grow. They plan for that to continue into next year, when they launch their LTE network.