How happy are you with your current cell phone provider? Chances are you have at least one problem with them, whether it’s price, coverage, phone selection, or even customer service. The truth is that no carrier is perfect, and each customer will have a different experience with each. While sticking with the devil you know might seem prudent, you very well might be better served with another carrier.
It appears that Sprint, the third-largest carrier in the U.S., is banking on your dissatisfaction with your current carrier. They are offering families who switch a $400 credit. That might not seem like a lot, but it can still go a long way — at least $400 further than your current carrier. Given Sprint’s prices, which sit below those of their larger rivals, Verizon and AT&T, that $400 can stretch a decent length.
According to the report, the $400 credit goes towards the purchase of new phones. That will cover two brand new high-end smartphones, but families can stretch that a bit further and purchase up to four mid-range smartphones. Sprint has a number of phones in that price range, including the iPhone 4S and the HTC EVO 4G LTE.
Sprint’s applying the credit to handset purchase makes plenty of sense. One of the biggest objections people have to switching carriers is the necessity of buying new phones. Stick with your current carrier and you can stick with your current phone, so you only pay the monthly fee. Switch, and most of the time you can’t take your handset with you. Sprint is basically shuttering that objection, which should help them win a few new customers.
The only catch, if it can be considered that, is that customers must switch over at least three lines. Many people have family plans with just two lines; it saves big time, especially with Verizon’s new Share Everything plans. Those dual-line customers won’t get that $400 credit, which is kind of a shame. It would mean both users could get a high-end smartphone. But that is likely a big reason why Sprint has placed the three-line minimum on the promotion.
The promotion runs from now through the end of February, though it might not be the last one Sprint runs. They ran something like this in August of last year, and actually included the $400 credit for single line customers who switched. Limiting it to family lines this time around indicates that perhaps the value wasn’t worth it from their end previously.
Like the previous promotion, this is available in-store only. Sprint has a nice little tool for finding a store near you. Switching cell carriers is never an easy decision, given the costs and changes that come along with it. But this $400 credit removes a lot of friction from the change. It won’t move Sprint past AT&T any time soon, but it’s just another promotion with an eye towards chipping away at the biggest players.