With the ouster of Gary Forsee two months ago, Sprint has been searching for the CEO that will bring them out of the dumpster. Well, not that they’re getting killed — they’re still the No. 3 carrier in America by a decent margin. But they still need to turn it around before good ol’ T-Mo comes a knockin’. They found their man, though, naming Daniel “Herman” Hesse their new chief exec. He comes from Embarq, which was actually Sprint’s local-phone unit until it became a public company last year.
“Dan’s mandate is to hone our strategy, improve our ability to serve our customers and execute in the marketplace,” said James Hance, non-executive chairman, in a statement.
See, we liked Forsee because he had been with the company through all the mess they created. Yes, he can be somewhat to blame for Sprint’s waning subscriber numbers, but it also seemed he understood what needed to be done to turn the company around. We’re not totally confident that an outsider can provide the same level of clean-up. Of course, that’s unfair to Hesse. He deserves every shot to bring the company back into competition with AT&T and Verizon. [Forbes]