Chance are you’ve seen this image before. It showed up on CrackBerry earlier in the week, and made its rounds to all the major tech blogs shortly thereafter. It is the most recent image of the BlackBerry London, and I have to say that it looks pretty spectacular. It appears ultra thin, and the screen looks to be along the size of the Droid X series, which is one of my favorite Android series. Kevin from CrackBerry calls it a “phonified” PlayBook, which, well, is exactly what RIM said the first BlackBerry 10 phone would be. That wasn’t the only BlackBerry news of the week, though. There were a few other nuggets worth pondering, at least for a few seconds. RIM’s new chairwoman Barbara Stymiest provided a provocative quote to BusinessWeek: “Driving change in an organization means a high-performing board and a high-quality management team. You get those two right and oyu can drive change quickly and effectively.” Does this portend even greater changes inside RIM? In one way, it would seem to be the case. They’ve already shaken up things at the top, and we all know that — stuff — flows downhill. In order to change the company’s culture, it might need to change at the most basic levels. On the other hand, changing now, right in the middle of an important transition, could prove dangerous. The last thing RIM wants is to push the London’s release back to 2013, so they might be stuck with the team they have now, even if they’d like to replace them in the long term. Still, there appears to be plenty of moving parts at RIM right now. And that’s good, at least from a public appearance standpoint. Everyone knows they need to do something different, and they’ve already put a strong public foot forward. Perhaps that one big change will lead to a lot more smaller ones. Oh, and I’m not even going to comment on the superhero infographic. It was pointless, and it appears to not have a future. RIM is, at least starting up on a BeBold advertising campaign, which is great news. After all, they need to get started on their marketing efforts now. Best-selling author Seth Godin says that new nonfiction writers need to start promoting at least 18 months before the book release. It appears RIM is applying the same mindset: start marketing now for products that will come later.
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New Blackberry London’s pictures are leaked before the time, but it looks elegant and stunning. A bigger change in this handset is new OS which is compatible with android apps and the release date is end of 2012.