Wow, did we ever get a dump truck full of BlackBerry news this week. This is the way it gets as a device release draws nearer. That goes doubly this time around, because we’re about to see the debuts of two devices: the Storm 2 and the Bold 9700. There’s plenty to be said about both. So click on over here to hear the BBGeekcast (11 min, 38 sec) And don’t forget to subscribe to the podcast so you won’t miss future episodes!
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One major theme I harp on is the marketing of the Storm 2. Last year, Verizon made an aggressive marketing pitch with blogs, releasing talking points and hype material in September, in anticipation of the late October, early November release of the Storm. This year it doesn’t seem like they’re doing that. After they guarded images of the device all summer, they’re finally allowing blogs to run with it on their own. Without the aid of RIM or Verizon, the Internet community has built the hype for these devices. This not only saves RIM and Verizon some effort, but the marketing campaign seems a bit purer, since it’s not coming from the parties involved. We’ll see if it works out. We’re seeing something similar with the 9700. The hype is growing, and it got even bigger this week, with comparative videos and sharp images. We also got word on an announcement date. Not sure if that’s the same as the release date, or if it’s just the day that AT&T and T-Mobile will announce the release date. In any case, the device should hit soon. And speaking of T-Mobile, they have partnered with RIM for a new business service. Details inside.