If you’ve looked for a good QR code reader app lately, you’ve probably found the same thing I have—there are a lot of them out there, but the ones that are either free or cheap have crappy reviews while the well reviewed ones cost. Even at just $1.99, when you buy a lot of apps, that adds up. Reviews can be helpful when trying to determine which product to buy or use. Heck, we depend on location-based reviews right here at Going Cellular. But they can also be subjective, which you must bear in mind when reading them. Everyone’s experience is different, based on myriad variables, so even when you select something with good reviews, you’re taking a gamble. Rather than spending the money to try out several QR code reader apps to see which one you like, why not just skip the app altogether and have the QR codes you run across interpreted via Twitter? If you’re not familiar with them, QR codes are basically bar codes that carry encoded data. The QR code was created in Japan in 1994, but has seen a tremendous surge in usage and popularity over the last couple of years. But rather than just a serial number like the bar codes you see on products at the grocery store, QR codes can carry all sorts of data—text, URLs, even images. Unlike bar codes which display numbers below them, none of the encoded data is obvious or visible in a QR code. They require a reader to interpret them. The folks at TwittQR have made this easy. All you have to do is take a photo of any QR code you run across anywhere, whether online or real world. You then tweet the photo to TwittQR using one of the many photo services that are compatible with Twitter, such as twitpic, Plixi, or even flickr. When TwittQR receives your tweeted photo, they’ll read the QR code, and tweet the data back to you. Voila! No downloading apps, no money wasted. But here’s the best part. TwittQR allows marketing and advertising professionals to easily incorporate social media into their campaigns. For example, a marketing firm can create a Twitter account to engage a campaign’s target audience, and then incorporate customized QR codes into campaign materials. Whenever a user runs across one of those QR codes, they simply tweet the photo to the campaign’s Twitter account, and TwittQR will tweet back the translated data. Because it’s not necessary for anyone to download an app first, the exchange of information is immediate, allowing the audience to get involved more quickly, increasing the likelihood of invoking the desired response. SpeakFeel Corporation, the product development firm that created TwittQR, is headquartered in Toronto, Canada, and works with Fortune 500 companies and ad agencies to develop mobile solutions. With their extensive experience, they’re able to customize mobile strategies for their clients, including the incorporation of TwittQR into dynamic advertising campaigns. Ready to give it a try? Use the QR code at the top of this post to test drive TwittQR. You may also want to follow them on Twitter to keep up with updates and news about their service. And the next time someone asks you to recommend a good QR code reader app, you can tell them to save their money, and tweet the code to TwittQR instead.
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