Should you get the BlackBerry Style?

by on October 19, 2010

After months of anticipation, we have finally received official word on the first full-sized BlackBerry flip phone. Yesterday Sprint announced that the Style will go on sale October 31 for $99.99 on contract. While it is the newest BlackBerry model, it’s not exactly the most heralded. I’ve heard many people instantly turned off by the idea of a flip QWERTY BlackBerry, and I’ve seen many turn away in disgust after seeing the actual design. But the Style does have its strong points. Is it the right device for you? We’ll take a look at the Style as it compares to the two other new BlackBerry models, the Bold 9780 and the Torch 9800.

Size

The Style, of course, has two different sizes. Open it measures 175.5mm x 60mm x 18.5 mm. That’s considerably larger than the Bold, obviously, and it is actually quite a deal thicker than the Torch. The Bold and the Torch, in fact, are just 0.6mm apart, while the Torch and the Style are 1.9mm apart.

Model Height Width Depth
Style Open 175.5mm 60mm 18.5mm
Torch Open 148mm 62mm 14.6mm
Style Closed 96mm 60mm 18.5mm
Torch Closed 111mm 62mm 14.6mm
Bold 109mm 60mm 14mm

The Style, at 4.6 oz., is actually a bit lighter than the Torch, which weighs 5.7 oz. The Bold, obviously, is lighter than both.

Screen

You might think that the Style screen would resemble the Torch screen, sans the touch capabilities. But the internal screen size is actually closer to the Bold than the Torch. The Style’s internal display measures 2.7 inches, while the Bold is at 2.44 inches and the Torch is 3.2 inches. In terms of resolution the Style appears a bit lacking, too: Style: 360 x 400
Torch: 360 x 480
Bold: 480 x 360 The Style, of course, has that external screen. It measures 2 inches and is of the same type as the internal screen (QVGA). It has a resolution of 240 x 320 pixels, or the same as the Curve series.

Processor

Here’s an important point. RIM devices have typically lagged behind the rest of the market in terms of processor speed. It is, in fact, one of the biggest complaints I’ve heard about the Torch. While many new smartphones features 1GHz processors, the Torch clocks at just 624MHz. Both the Style and the Bold do as well, so there’s not much to compare here.

Memory and storage

The Bold 9780, the Style, and the Torch all feature 512MB of RAM. Where they differ is with internal storage. I haven’t seen a solid number on internal storage for the Style or Bold, but they figure to be either 254 or 512MB, meaning that most storage goes to the memory card. Thankfully, with BlackBerry 6 that means expansion up to 32GB. The Torch, of course, reigns supreme with 4GB of internal storage.

Camera

All three models appear to have the same 5 megapixel camera with 2X zoom.

Worth a look?

It’s pretty clear that RIM was going for form factor over everything else with this device. Functionally it doesn’t offer any advantages over the Torch or the Bold. It is bigger than both models, which will certainly turn off some potential customers. The external display is nice. I suppose I’ll have to get a hands on with that before I make any further judgements on the Style. But, as it stands, the Style offers little that you can’t get on other devices. If you already weren’t a fan of the form factor, there’s nothing present that will change your mind. I can’t imagine this device selling even half as well as the Torch.

About the Author

Joe Pawlikowski is the Senior Editor at MobileMoo.com and has been covering the mobile industry full time since 2007. When he's not writing about the tech scene, he can be found discussing his personal love - baseball (and more specifically the New York Yankees) as well as writing on his personal blog.

4 comments… read them below or add one

DavidB October 19, 2010 at 5:30 pm

Yet another funky screen resolution from RIM, differing from every other model in the lineup. Way to go RIM, make it harder on developers can you?

Reply

Creighton October 21, 2010 at 2:43 am

Hey the Lotus was a hit & this is abt the same size and is packed with way more. I have been anticipating this & am stoked to get mine. I hope it’s a new hit in Rims lineup & proves all the haters wrong which is pretty much those who don’t like a clamshell! Well I hope this marks the landmark return!!

Reply

staysi December 23, 2010 at 12:02 pm

I have the style blackberry, whn I first saw it I was like “wow! thats ahuge phone” but if you havnt noticed ohones are getting bigger.. like the evo for example.. I LOVE MY BB STYLE now that I have had it for a few weeks..

Reply

Roger Carper April 10, 2011 at 7:05 pm

I love the style. My only draw back is when searching the web the screen res is dif than the bb ive had before. you have to zone in to be able to read then you have to use track pad to go side to side. That 1 feature is why I will change bk to a bigger non flip bb ph when contract is up.

Reply

Leave a Comment

Previous post:

Next post: