It is a shame that HTC doesn’t have a larger place in the smartphone market. For years it has crafted high-quality devices, and for a while it seemed that the focus on quality would win over the market. The Google Nexus One, for example, was far and away the best smartphone of its time. But recently HTC has hit a roadblock, and its name is Samsung.
With powerful marketing campaigns to go along with their powerful smartphones, Samsung has come to dominate the Android smartphone space. It’s not just with their flagship Galaxy S phones, though those have gone a long way in aiding their dominance. It’s a selection of phones that covers the smartphone market from top to bottom, edge to edge. HTC just can’t match that.
Where HTC can match Samsung is at the top of the market. While the Galaxy S III has captured much of the high-end market, we know that consumers will change their minds if something better comes along. The Galaxy S IV will likely fortify Samsung’s market dominance, but there will still be room at the top — especially for those who don’t enjoy Samsung’s TouchWiz UI or the feel of its phones.
In terms of phone feel, HTC has always had the upper hand. It continues along that high-quality path with the HTC One, which features an aluminum body. That makes it instantly more durable than the S3, and durability is one of the major concerns with that device. The 4.7-inch display nearly measure to the S3′s 4.8 inches, so there is little or nothing lost there.
I could sit here and extol the virtues of the HTC One’s specs — including its quad-core 1.7GHz processor (vroom) — but we all know that the specs do not make the phone. The user experience is what makes the phone. The New Sense UI could make a difference. It uses tiles instead of app icons, which has been pretty popular lately. You can also easily flip to the default icons screen with one swipe. The New Sense UI, at a glance, is a huge step up from previous Sense, which turned off many users. It’s just another example of a manufacturer taking advantage of Android’s openness. It’s not a new OS, but it sure feels like one.
Will the HTC One be enough to save a company that has been decimated by Samsung’s increasing popularity? It’s hard to see the answer being yes at this point. The market is simply enamored with Samsung. But there has to be room for other players, right? If that rings true, HTC is definitely the one. Their phones are far better than anything LG and Motorola put out. It might not make them a dominant player, but there will be many Android users thrilled with what the HTC One brings to the table.
Check out more at HTC’s website.