Why are so many apps that cost money in the Apple App Store free in the Android Market? I had a friend gripe about this issue a few weeks ago, in regards to Angry Birds. Sure, the Android version has ads running over it, but the fact remains that it’s free, while it costs a few bucks on the iPhone/iPad. The reason might be as simple as this: Android users just aren’t as apt to pay for apps. At least, that’s what it feels like. For those wondering if there is any statistical backing to this anecdotal evidence, I turn you to a recent Distmo report that contains information about paid apps in the Android Market. It does seem to jibe with the general feeling about the app environment. The entire publication is a rather interesting read — or skim, at least, if you don’t have the time to read an in-depth report (there are plenty of charts and graphs). In a blog post to go along with it, Distmo lays out some interesting bullets. Most notably: “We found that only two paid applications have been downloaded more than half a million times in the Google Android Market worldwide to date, while six paid applications in the Apple App Store for iPhone generate the same number of downloads within a two month timeframe in the United States alone.” By to date, they mean since the Android Market’s inception in 2009. Also concerning is a statistic from another bullet: “80% of all paid applications have been downloaded less than 100 times in the Google Android Market worldwide to date.” Free is good, of course, but it comes with drawbacks. If ads aren’t properly compensating Android developers, they’ll eventually have to start charging in the same manner as the App Store. I’m not sure how that will change the appeal of the Android platform. But it’s something to consider.
Android Market rolling in apps, but users not buying
Previous post: That police scanner BlackBerry app? It might be illegal
Next post: BBGeekcast: May 27, 2011 – Episode 161